TOKYO—For the legions of conservative Japanese bureaucrats who already are sartorially challenged when it comes to casual wear, June 1 will potentially usher in their worst nightmare, as the government introduces a "Super Cool Biz" campaign that advocates wearing Hawaiian shirts, T-shirts and sandals to work as a way to save electricity this summer.

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Employees model styles from Uniqlo as Japan promotes raising thermostats.

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Tokyoites are bracing themselves for a scorching, The ultimate resource for wedding dresses and wedding fashion. Everything you need to know about your wedding dress! prom dress red prom dress red sweat-filled summer, indoors and out. As the word setsuden, or save electricity, becomes a buzzword, government offices and many firms have pledged to keep the office thermostat at a steamy 28 degrees Celsius—82 degrees Fahrenheit—due to a government decree to cut electricity usage by 15% this summer thanks to its now-crippled nuclear-power plants.

The launch of the campaign, which includes a fashion show coordinated by the environment ministry and Uniqlo department store, little black dresses under 100 little black dresses under 100 encourages government employees to abandon their dark suits and for the light-weight shirts and respectable-looking jeans, chinos and polo shirts to prevent a human meltdown this summer.

But for many government officials discounted wedding dresses , who collectively shudder at the thought of shedding the protective armor of their suits, summer wedding dresses cheap summer wedding dresses cheap embracing such casual wear is taking matters one step too far—even in the absence of air conditioning.

"I personally do not think it is appropriate to go out in sandals and meet people," grumbled one official from the powerful ministry of trade. "Super Cool Biz would be difficult to implement at [the trade ministry], because we receive lots of guests from outside the ministry, including many foreigners."

Another bureaucrat, summer cocktail dress who declined to be named beach wedding dress , said, "It's like Silicon Valley versus Wall Street. [The environment ministry] is like Silicon Valley and other ministries are more conservative."

A younger transport ministry official agreed: "I can imagine keeping a suit at my desk to change into when meeting people, but I can't imagine meeting guests in a T-shirt or a polo shirt."

Retailers, however, have enthusiastically jumped on the Super Cool Biz bandwagon. "This is a big chance for us," said Naoki Ootoma, chief operating officer at Uniqlo, the country's leading clothing retailer, adding that it has estimated that an average consumer will spend around ¥17,000 ($210) on a new Super Cool Biz wardrobe. To make decision-making easier for the dress -sense-challenged, Uniqlo unveiled eight casual looks appropriate for Super Cool Biz style at an event Tuesday, including one that featured white shorts paired with a plaid button-down and a blazer.

Noriyuki Nishikawa, an employee at Japanese confectioner Morinaga & Co., modeled a Uniqlo polo shirt at the event. "We're not allowed to wear polo shirts at Morinaga 2011 cocktail dresses wedding bridal dress wedding bridal dress, but I'm going to go back to the office today with this on and see how people react," he said.

In the private sector, most blue-chip companies such as Sony Corp. haven't embraced the Hawaiian-shirt aesthetic, though they do encourage employees to lose their neckties and jackets this summer. One exception is Ito-En Ltd., the beverage company, which says its employees—male and female—can wear white polo shirts starting June 1.

Curiously, the environment ministry has steered clear of issuing guidelines for female employees on what to wear during Super Cool Biz. "It was more difficult to come up with guidelines for women," said one ministry official, "so we are letting them decide."

Still, many are lauding the efforts most Japanese are making to conserve power. "I don't want to play down the initiative taken by a fellow government agency. This is a time of emergency. We need a completely new way of thinking," said the trade ministry official. "I don't think we can ride out the current [energy] crisis by continuing the same tired approach."

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